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Mobile based marketing should make smartphones smarter and personal
“I recently got to know about a woman cancelling the order at Starbucks because the Instagram was down”, an incident narrated by Mallika Shankarnarayan, Human Experience Strategy Director, P&G Asia...
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Will mobile become the primary medium for brands to market themselves?
The mobile eco-system in the country has been flourishing over the past few years and today this gadget has completely changed the lifestyle of the consumer. The diverse portfolio of tablets and...
View ArticleThe reach that IPL offers is unparalleled: Atit Mehta, BYJU’S
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a big way all these years and this year it...
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